BRAND ME–What does your personal brand say?(Part 2)
WHAT'S YOUR BRAND? Simple choices of daily use items have been remarkably influenced by brand names and positioning so strongly that it has left me to think, what’s my personal brand? This reminds me when I went shopping the last time for some cookware; I remember standing by to think... Why must I choose the cookware advertised by India’s top chef? (Not mentioning name) maybe, because of the design, quality, or simply because it makes me think that I can cook like him/her if I use the brand of cookware. As I stand to make my choice on the brand I realize that I relate myself and my choices to the attributes of either the brand or the personality, Now… Which among the two is it? Where did I find the brand? In that appealing tone of the voice, In those everlasting punch lines that are always on my mind or simply my fan following for my favorite chef when he says , " The cookware for the chef in you because you are the chef of your home". Users relate themselves to