BRAND ME–What does your personal brand say?(Part 2)

-

    WHAT'S YOUR BRAND?


Simple choices of daily use items have been remarkably influenced by brand names and positioning so strongly that it has left me to think, what’s my personal brand? 

This reminds me when I went shopping the last time for some cookware; I remember standing by to think...

Why must I choose the cookware advertised by India’s top chef? (Not mentioning name) maybe, because of the design, quality, or simply because it makes me think that I can cook like him/her if I use the brand of cookware.

As I stand to make my choice on the brand I realize that I relate myself and my choices to the attributes of either the brand or the personality, Now… Which among the two is it?

Where did I find the brand? In that appealing tone of the voice, In those everlasting punch lines that are always on my mind or simply my fan following for my favorite chef when he says ," The cookware for the chef in you because you are the chef of your home".

Users relate themselves to the attributes of the brand. In my case it gives me a reassurance when I realize even a top celebrity has a similar choice like me and chooses to use the same brand that I use.

The brand and brand ambassador is a proportional relationship ,  the celebrity chooses the brand as a reflection of his personality , and the brand owners choose to portray the product in the light of the personality endorsing it.

Tiger woods’ and "Nike" association through his highs and lows is a mark of the relationship the product shares with its brand ambassador, his achievements and his roadblocks.

Which is a bigger brand the product or the personality? - I often wonder about the formula for the calculation of the net worth of an individual's brand.

My Brand- is my thought process or the marketing and positioning strategy? 

The thought that still remains on my mind is - The impression I leave when I meet a new person depends on my power to influence, my skills, my personal appearance, or the net worth attached to my name.

While I figure it all out for myself you can share too. What's your brand?


-Nida Khan

Comments

Post a Comment

Popular posts from this blog

BRAND ME - What's does your personal brand say?

-
Image
" Bhaiya  (brother)   one pack  Pampers  please " - a simple request I heard from a customer standing next to me at a departmental store, to the shopkeeper.  Almost spontaneously, the shopkeeper asked... " which Pampers ?" To which the customer said, " XYZ   (not mentioning the actual brand name here)   Pampers  please". And very quickly the shopkeeper pulled out a pack of diapers of a different brand, to hand it over to the customer. I then made my purchases at the store and strolled down the lane on my way home, pondering over this little interaction between the customer and the shopkeeper.  The customer brought a diaper of a different brand, while the diaper itself was referred to, by a different brand name! Since when did  Pampers mean DIAPERS ?  I wasn't sure if this was absurd or just simply brilliant! A common noun replaced by a proper noun, as my English teacher would have said it! The thought was still running in my mind, as I called out at ho
Read more

THE FEARLESS ORGANIZATION (Part 1) - Importance of Psychological Safety

-
Image
Image source: HR Magazine Haven’t we all been in a situation where we were scared of being perceived as stupid and have therefore held back our opinions and ideas – especially at school or work? This seems to be a painfully common as well as natural phenomenon, simply because whatever you say is constantly under scrutiny by everyone else. Studies show that people frequently hold back even when they think what they have to say could be extremely important for the organization. What more, people often regret being silent and this results in unreported problems, missed opportunities and tragedies that could have been easily avoided. But imagine being in a setting where all your ideas are welcome, you feel safe to take risks and ask questions sans judgement. An environment wherein the employees are allowed to let their guard down so that speaking is enabled and even expected– is called psychological safety. Google conducted a large-scale research called Project Aristotle to f
Read more