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Showing posts from April, 2022

BRAND ME - What's does your personal brand say?

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" Bhaiya  (brother)   one pack  Pampers  please " - a simple request I heard from a customer standing next to me at a departmental store, to the shopkeeper.  Almost spontaneously, the shopkeeper asked... " which Pampers ?" To which the customer said, " XYZ   (not mentioning the actual brand name here)   Pampers  please". And very quickly the shopkeeper pulled out a pack of diapers of a different brand, to hand it over to the customer. I then made my purchases at the store and strolled down the lane on my way home, pondering over this little interaction between the customer and the shopkeeper.  The customer brought a diaper of a different brand, while the diaper itself was referred to, by a different brand name! Since when did  Pampers mean DIAPERS ?  I wasn't sure if this was absurd or just simply brilliant! A common noun replaced by a proper noun, as my English teacher would have said it! The thought was still running in my mind, as I called out at ho

A new phase, a new face!

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We’re Excited to Announce that We’re Rebranding   This name change will allow us to present ourselves as truly one of the most innovative and trusted learning and consulting solutions companies to individuals, teams, businesses, and large enterprises.   Though we had slated the re-branding to happen in the month of March 2020, the dynamics of the current situation altered our re-branding effort. we’re excited to announce that as of May 2020, we’re rebranding all our services and products.   As part of our rebranding strategy, our company name will change from Kaleidoscope Consulting to Myndscope Consulting LLP. This name change is part of our strategy targeted to emphasize the strength of our capabilities, our growth, and our commitment to helping our clients' brand identify their position in the marketplace.   After some in-depth research, market analysis, and talking with some of our clients, we felt the rebranding to Myndscope Consulting will enable us to expand upon