BRAND ME - What's does your personal brand say?
" Bhaiya (brother) one pack Pampers please " - a simple request I heard from a customer standing next to me at a departmental store, to the shopkeeper. Almost spontaneously, the shopkeeper asked... " which Pampers ?" To which the customer said, " XYZ (not mentioning the actual brand name here) Pampers please". And very quickly the shopkeeper pulled out a pack of diapers of a different brand, to hand it over to the customer. I then made my purchases at the store and strolled down the lane on my way home, pondering over this little interaction between the customer and the shopkeeper. The customer brought a diaper of a different brand, while the diaper itself was referred to, by a different brand name! Since when did Pampers mean DIAPERS ? I wasn't sure if this was absurd or just simply brilliant! A common noun replaced by a proper noun, as my English teacher would have said it! The thought was still running in my mind, a...